You can lead a horse to water, but you can't make it drink.
You can put the resources in people's hands, but you can't make them connect the question to the answer.
You can outline, step by step, exactly what the truth of the situation is, based on the research and facts, but you can't make them believe you.
I sincerely believe that the easiest way to do something is
always most likely the best way to do something. I see people wasting my time and theirs by making things much more difficult than they need to be. This was much more prevalent, of course, in the public sector, but I find it still happens every day in the corporate world.
What is the responsibility of us in the information sector in leading the world to do things more efficiently? Isn't the world better if everyone is more efficient at what they do (excepting criminals of any kind)? This is what the web is for- making things easier. This is what all technology has worked toward since the beginning of time.
If we can help people get more done in less time, why do they still insist on taking more time to get less done? When do we take the reigns and remove their choice for their own benefit?
When do we step in and say, "It's this aspect of your culture, or it's a better quality of life- pick!" ?
And one last thing that's bothered me for a long time-
Why is Coke in a can a 12 oz serving, but in a bottle its an 8 oz serving? It's the same Coke, right?